Fawz Concept is a tailored triathlon coaching platform based in the UAE. founded by Portuguese professional triathlete, Filipe Azevedo, after 15+ years of experience in the sport. Filipe has worked closely with coaches and athletes across the world and has collated ideas to create a holistic coaching concept.
[FAO-Z]
Definition: winning; victory; success.
The Concept goal of winning is not restricted to race day; the coaches at Fawz Concept want you to feel that you are winning every day, as we help you to achieve your endurance goals and improve your health and fitness.
Our primary goal is to deliver professional endurance coaching services in a supportive team environment.
At Fawz Concept, our coaches strive for reliability and quality in training. We are confident that our mixed coaching experiences and different areas of specialism complement each other, so that you can fully trust the Fawz concept.
Filipe has been a professional triathlete for over 15 years and now is focused on Ironman and 70.3 Ironman races.
Filipe finished in the Top 15 at the Ironman 70.3 World Champs for 5 consecutive years. He has had Ironman 70.3 wins in Shanghai, Augusta and Davao. He has also retained his title in Portugal as the National Middle Distance Champion for 4 years.
Filipe has coached several athletes to international podiums, including at World Championships, and also helped some to progress from Age Group to Pro. His athletes have also podium success in cycling, triathlon and running events in the UAE.
Since a young age, Lottie has been involved in swimming. She raced up to a National level as a Junior and previously worked as an Aquatics Director in Dubai.
Lottie specialises in helping people to enjoy swimming more and improve their overall triathlon performance, from beginners to those competing at Ironman World Championships.
Lottie led the swim and finished 3rd place in her pro debut at 70.3 Dubai in 2022. Since then she has had 10 x podium successes on the pro circuit over the Ironman and 70.3 Ironman distances. She experienced racing at the Ironman World Championships in Kona in 2025.
